Tag Archives: marketing strategy

Most internet marketers have heard the saying at some point in their online careers, ‘The money is in the list”.Why is this advice repeated over and over again by online marketing experts?Is having your own mailing list really that crucial to success?Yes, it really is. Building a list of targeted subscribers gives you instant access to a large number of people who you already know are ready to listen to what you want to say. Your online mailing list is an asset for your business that can provide higher conversion rates, more sales and far less advertising costs. The rising costs of online advertising mean that acquiring new customers is becoming expensive. Imagine you place an Adwords ad and you’re paying 50 cents per click and you receive 100 clicks for $50. At an average conversion rate of 2%, this would mean you’re only making 2 sales for every 100 visitors you paid for. Instead of this, if you grab their email address first, your conversion rate can be as high as 40%! For this reason, it’s clear to see how spending some time building your list can make such a big impact on your business. Continue reading →