The mailbox outside my door is quite empty nowadays since I’m not getting that many brochures or catalogues. With internet usage a record high, more advertisements have gone online instead of print. Reeling from the effects of recession, marketers chose to utilize the internet to get optimum results sans the high expense that printed advertisements brought. Using the interactive media enables entrepreneurs to offer their services to a large demographic without geography or time being a hindrance. Various tools are employed at their disposal along with this technology. However looking at consumer trends will give a clear picture as to what method is best adopted.
Wharton School of Business conducted a study that states how video outshines its counterparts as a tool for publicity and advancement. Compared to other forms of media, 97% of videos are watched at some point thus making it highly perceivable and would enable customers to retain as much product information. If a product or service gives good results, chances of it being recommended to more people are high. This would entice prospects to watch the video and be passed on. Video marketing hastens buying also. Industry experts have noted the efficiency of this medium by studying the success rate of Home TV shopping ads to consumers.
There is a misconception that it is more expensive to produce videos than to have advertisements printed. Considering the different expenses to be incurred, such as distribution and packaging among all others, it is unlikely to not go overboard with spending on the venture whereas one can do it for free on websites with high traffic like Google video or YouTube. Marketers can opt to have or not have hired actors deliver their spiel, they can appear themselves and explain what their products are all about for a few minutes. Polish it a bit more by adding personal footage and sound effects. With a little creativity, a video can spark interest to viewers.
According to vidpro.org, production costs may vary depending on the length, quality and effects a video has. Prices are estimated to range from $1000-$2000. However there are other companies that only charge as low as $599 for professionally made ads. It can be further decreased with editing or by adding personal films. This is a better option since marketers only need to pay once to have a video.
Articles and blogs are incomparable to the high recognition rate of videos by web users. This has revolutionized the way marketing is done over the net. It doesn’t take a genius to produce a video that will massively spread world wide nor a big budget to achieve it. Tech knowledge and creativity are the only things needed to promote one’s products out there.
Video Marketing can maximize your business potential and we would help you do that! Schedule a 20 minute coaching session for your FREE VIDEO SLIDESHOW & attract more clients. Call 724-263-8812 & visit www.smallbusinessmarketingpittsburgh.com for more details.
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