Search engine optimisation is the business of “optimising” a websites web page to be at the top of the search engines for a given keywords. For example a keyword maybe “cheapest dog collars” so when a person types in “cheapest dog collars” in a search engine such as Google, Yahoo, Bing, Lycos, etc, the web page is at the top of the results.
If you’re at the best spot in the search engines, ie the top spot you can be assured of lots of visitors, sometimes as many as 50%. Imagine getting half of everyone that types in a great keyword, and what that could do for your business. This is what we all should aim for.
Picking the right keyword can mean the difference between success and failure in search engine optimisation. For example, if you pick a keyword with not enough traffic, even if you get to the top of the search engines no one will see you and you’ll receive no traffic. If on the other hand you pick a keyword that has very fierce competition that does have lots of traffic, because of the competition it maybe be possible to get to the top and therefore you’ll never been seen.
The best keyword approach is to review several factors such as a) how many competition web pages there are b) how strong the top 10 web pages are c) how much traffic the keywords received each month. From this you can calculate which keywords do you a) have a chance to be number 1 in and b) will give a good amount of traffic.
A link is a hyper link on another site that points to you. The search engines consider a link as a “vote” that your website is a good website. The more votes, the higher you are in the results. If the websites that link to you are about the same or a similar subject the vote will carry more weight so it makes sense to try and gain links from other sites that are relevant to the topic of your website for maximum results.
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