Wag the Dog Marketing on basic steps of on site organic search engine optimization.
Keyword Research: Supply and demand keyword research is a must in order to determine what phrases, relating to your products and services, you’re going to market via search engine optimization. Opposed to popular opinion, you do not want the broadest phrases related to your offerings.
You must understand how much competition you have in relation to such phrases. You’re likely to succeed by striving for first page search ranking for phrases that are less sought after from your competition, yet are still searched for and relate to your offerings. Remember it’s much better to have 1% of 1,000 then it is to have 0% of 10,000,000!
Good Keyword Content: As you already know, content is king in first page search ranking. So, write interesting, worth while content using your keyword in the headline and more heavily in the beginning and ending of your articles, in the form of an hour glass.
In the middle of your article, use other variations of phrases you’d like to have your page found under at the top of the search results.
Effective Meta Tags: Search engines don’t put as much importance on good meta tags as do humans. When you find sites that are first page Google website ranking, the most important aspect is getting the click, and therefore it’s how the description appears.
You want to capitalize the first letters of your important words here and make sure the description is written clearly and is short and punchy, making the viewer want to read more.
Internal Linking: Link your home page to your most important content pages, and then those pages to the less important pages. Make sure all pages use their main keyword as anchor text in a link pointing elsewhere. Be sure to link all pages back to your home page.
Although these are basic search engine optimization tips, they are all absolutely necessary for local SEO optimization. Get the basics done first then the rest of your first page search ranking work will be easier.
For more than just basic local SEO optimization tips bark at Manuel Whiteman, of Wag the Dog Marketing, tday to get help with your local SEO optimization.
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