Author Archives: Yuki Sano

Let’s say that you’re crystal clear on your target market, have a very detailed written profile, and can recognize and connect with a member of this market when you encounter them. Where you have a problem though is identifying target-rich settings where you can associate with your target market and that are conducive to the possibility of doing business. The biggest mistake most people make in marketing is believing that everyone is their target market. With this attitude, they join groups and attend events where there are relatively few who would be in the market for their services. The critical question for you business is, “How do you locate those settings where you’ll encounter the highest proportion of your target market and it’s an appropriate business setting?” Here are a few ideas. Continue reading →