Author Archives: Laura G. Roberts
PageRank – What Is It?
PageRank is the name of an algorithm used for analysing links. It aims to represent the relative import of each document within a set of hyperlinked documents, such as the World Wide Web, by assigning a value to each one. Any collection of reciprocally linked, quoted and referenced, objects can be subject to the algorithm. Google uses it as the basis for all of their search tools; however it is only part of what ranks the search results of the Google search engine. Continue reading
Why Do Businesses Carry Out SEO?
SEO is being implemented by an increasing number of business’s worldwide. For any company integrating online marketing as part of their overall marketing plan, SEO is vital. It influences many other online activities and is crucial in keeping one step ahead of your competition. Continue reading
Will Any Search Engine Ever Overtake Google?
Google are an incredibly successful company, and they’re certainly the top of the tree when it comes to search engines. There are other competitors out there, not least Microsoft, and Google came from under the shadows of companies that have all but vanished now, so could the same happen to them? Continue reading
A Brief History Of Google
It took two Stanford students to propose the hypothesis that a search engine could present more relevant results to the user by evaluating the relationships between Websites. The quantity of the keywords being searched for on any given Web page was the basis for this relevancy. There was also another factor, known as Backrub, which was based on how many back links a page had. These two students, Larry Page and Sergey Brin, made this search engine available for public use in 1998. Continue reading
The Benefits Of Search Engine Optimisation
In the last few decades the marketing industry has become unrecognisable. Because a customer doesn’t have to leave their front room to go shopping, the online presence of a company has become the most important way for them to increase revenue. Small retailers often struggle to keep up with the big names when it comes to the web and you have to ask why aren’t they more successful online? Why aren’t they making an impression on the world’s internet users? One reason is their failure to utilise Search Engine Optimisation. Continue reading
Help Your Business By Creating A Search Friendly Website
The way in which people do business nowadays follows the winds of change that affect the world in which we line. The old fashioned face to face encounters have not yet vanished forever, but there is an increasing tendency in replacing them by virtual ones. The result is that it is possible for a company to promote and sell its products by making use of the means modern technology offers. And there is no doubt that the one tool gaining more and more popularity over the last decades is the Internet. Continue reading