Author Archives: Laura Wimble
Improve Your Online Reputation By Avoiding These Mistakes!
Online Reputation management is a common issue online at the moment, as web based businesses search for customers to form a profitable business. As a result any bad publicity online can affect your rating s and performance. Most people perform searched and it is important to ensure that when a customer Google’s your brand they get nothing but positive listings and glowing reviews. One thing to bear in mind is that online reputation management is not as easy at it may seem, and there are many errors that can be made along the way. Here are a few basic mistakes in reputation management. Continue reading
Mind Blowing Thrill Of Starbucks Tops 10miliion Facebook Fans…!
Social Media is becoming a breakthrough marketing force to be reckoned with. A year ago, Starbucks knocked off Coca-Cola as the most popular corporate brand on Face book, with its page on the social network drawing 3.7 million fans. Now the coffee giant has become the first brand to clear the 10 million-fan mark on Face book, with its nearest rivals – Coke and Skittles – both trailing behind at about 6.5 million. Lady gaga is just ahead of star bucks with 10.4 million fans. Search engine marketing is proving to be beneficial for branding. Continue reading
When Is Twitter Suitable For Business
twitter SEOIn one of our previous posts we mentioned how top 100 fortune companies are using social media in their online marketing strategy . Today we will talk about the benefits of twitter as a part of your internet marketing campaign. Continue reading
How Are Fortune 100 Companies Embracing Social Media?
Top 100 Fortune Companies puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage. This has always gave them a boost when it came to traditional marketing, but is it the same when talking about their online marketing strategy and their involvement in creating a strong online brand? Some say social media marketing is about using the right strategy and getting it implemented in the right way, and the budget allocated is less important. A recent study carried out by Burson-Marsteller Communications Group gives evidence regarding the involvement of these top 100 companies in online reputation management as well as shows evidence of the level of engagement they get from their audience. The study refers to the largest four social networking channels: Facebook, Twitter, YouTube and Business Blogs. Continue reading
79% Of Fortune 100 Companies Are Embracing Social Media!
Burson-Marsteller Communications Group has recently conducted a study which shows that 79% of Fortune 100 companies are currently embracing social media as part of their online marketing strategy. The research gives evidence regarding detailed use of the latter by those companies. There are four main social networking sites they are focusing on analysing. It is by now a known fact that Top 100 puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage. For traditional marketing, this has always given them a boost. The question now is: can their resources still represent that great an advantage when it comes to their online marketing strategy and their involvement in creating a strong online brand? There are voices saying social media marketing is about using the right strategy and getting it implemented in the right way, and the budget allocated is less important. The study analyses their use of four of the largest social networking channels: Facebook, Twitter, YouTube and Business Blogs. Continue reading
Make Your Pay Per Click Advertising Copies Better!
PPC search engine internet advertising is nowadays used by most companies that are trying to get the most out of their online presence. They are using pay per click advertising to reach their exact targeted audience and convince them to purchase from their brand. Also, having quite clear using guidelines, they are a good option for online businesses. However, the efficiency of pay per click advertising in terms of clicks and conversions is highly dependent on the quality of your ad copy. As search engine optimisation consultant we have decided to compile a list of tips and techniques that can help your ad stand out. Google, Yahoo and MSN offer their pay per click services to businesses, therefore the suggestions bellow are of great value for any of them: Continue reading
Use LinkedIn Effectively For Yous Business
The number of social networking sites a business can use to promote itself and interact with existing and potential clients is very high at the moment. Just to mention few of the most popular at the moment: Facebook, Twitter, FriendFeed, Bebo etc. However, there is one social network with very unique features, due to its focusing on a particular niche. LinkedIn is an interconnected network of experienced professionals with a huge potential of helping both you as a person and as a company. Some of the benefits one could get from having a complete and well developed profile on LinkedIn are: increase visibility, improve your connectability, enhance your search engine marketing results, increase the relevancy of your job search, ask for advice, as well as research one your competition, customers or partners. Continue reading
How to engage your Facebook fans
The continuous growth of Facebook makes its use a must for all marketers, professionals and companies. Recently more and more businesses have understood the need to create an online presence on relevant social networks and have begun including Facebook Fan Pages in their social media strategy. According to statistics released by Facebook, 10 million people become fans of a page every day. The relevance of a Facebook Fan Page is recognised by Google also. Typing ‘Facebook for Business’ in Google brings 600 million results. Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement. Continue reading
Latest Stats on Social Media!
The speed at which social media is moving is absolutely incredible. Its influence on our lives and behaviour is becoming increasingly obvious in statistics as well. We have put together a list of latest stats on the evolution and impact of online communities: Continue reading
Google Image Search – Its Importance For Your SEO
Images can not only make your website visually attractive, they also help you gain more daily search engine traffic. Google Image Search is the version of Google dedicated to images and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Google Image Search has billions of images available from websites that have been already indexed. According to Hitwise UK, Google Image Search gets more traffic than supposed major search engines in the UK, which gives it a huge potential for your search engine optimisation as a source of traffic for your site.
For a business trying to integrate search engine marketing strategies as to improve their search engine optimisation, the use of Google Image Search is very effective. If done correctly, the optimisation of your images can bring a number of advantages: Continue reading