Author Archives: Annie Jennings
Create Competitive Advantage In A Recession
Hey, it’s time to down to work building our businesses as it seems the recession is not going anywhere. It’s time to empower ourselves, build our careers and businesses by kicking our marketing and publicity strategy up a notch! Is it as easy as it sounds? Anyone can add to the power of their influence and persuasion in their marketplace. If you want the edge, pack your professional bio and enhance your reputation by being the quoted or commenting expert in the news, on internet sites, on radio shows and on TV. Continue reading
How To Access The Radio Media As A Guest To Promote Your Book, Business, Expertise
Enjoy a big competitive edge in your area of expertise by starting with writing a book and getting booked on radio media as the guest exert. Appearing on any media enhanced your value to your clients as you create thought leader status for yourself. Once you have your book written, you can self publish or use print on demand, radio interview let you experience the power of branding and creating buzz. You can reach tens of thousands and even hundreds of thousands with your message. Plus you can experience your goals and dreams of success by getting booked on radio inteviews Continue reading
How To Create A Powerful Publicity And Book Promotion Strategy
Many authors and experts would like to enjoy publicity and media exposure. To optimize your ability to secure publicity, book promotion and expert status media opportunities, you will need to create the publicity tools that support your media outreach. These tools include creating an author expert media website where the media can find out all about your and your book or message and how to use testimonials that discuss your expertise and professionalism. Also important is your ability to tie your message and commentary into the news of the day. Media training is another essential tool for authors and experts so that you will understand how the media works and be ready when they call you for an interview Continue reading
Secrets To Creating Success While Having Fun Doing It!
Find out how to have lots of success in your life while experiencing balance and happiness. Achieving success is a process that takes place over time and there really is not bullet to becoming overnight successs. It does take. The idea is to make the journey fun though and not filled with stress and nxiety. Expressing yourself, creating new thought, new products for your market, new processes and ways of thinking about your industry is very rewarding and exciting. Continue reading
Social Media Internet Marketing Today
The internet isn’t what it used to be. Many years ago, you could make money online just by exchanging links with others. Later, you could use social media sites as a way to get people to read about your products and visit your site. Today, this is still a viable way to work, but social media internet marketing is a much more competitive field than it used to be. Continue reading
How To Be A Cutting Edge Socially Relevant Expert In Your Field
Want to add sizzle to your business and reputation? Become a socially relevant cutting edge expert in your field. The first thing to do is to become a socially relevant expert and that means you are able to apply your education, vision and expertise to the challenges facing your marketplace. It’s easy to do! Start following the big news website on a daily basis and notice the stories where you expertise allows you to comment on the story as and expert. Continue reading
Branding Success Strategies And Marketing Tips For Consultants And Business Professionals
Don’t worry, you dont’ need a lot of money to edge out your competitors when targeting and marketing to land new clients. It’s about branding and marketing for success. The foundation of a strong branding and marketing program begins with the concept of over-delivery. Make sure you are prepared to do more for the client than any of your competitors can deliver. Continue reading
Create A Business That Attracts Clients Easily
The secrets of business success lie in rock solid principles of clients being able to know, love and trust you and by creating a powerful promotion and pubicity strategy for your business. Your clients and customers want to know your name, they certainly want you to have a good reputation and they want to feel like their money is well spent when they do business with you. They want to trust that you will deliver the outcome they are purchasing and you will stand behind your product. Continue reading
Launch Your Career To The Top By Creating National Expert Status For Yourself
Being seen as an expert in your field will create a competitive advantage for you and your business. One of the ways to create expert status is to appear in the media as an expert in your field. Here’s how! Make a list of all of the topics you can discuss as an expert or analyst and include sub-categories for each one. For example, a Workplace Expert can create a topic list that includes how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out. Create five talking points for each of your expert topics you listed. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise” and so forth. Under each talking point create several lines of discussion or commentary. Continue reading
Crash Course In Creating An Online Media Room For Outstanding Publicity And Promotion
An online media room is a place or section on your website where visitors from the media, such as TV, radio, print and internet media can find out all about you or for anyone who wishes to hire you for a speaking event or other event where they want to find out about your personal expertise and accomplishments. An online media kit is similar to your offline media kit that you might send to an interested party. The idea for the online kit is to provide instant access to your information and avoid the delay in sending the information via overnight mail or traditional mail. It certainly saves a lot of time and moves the decision of the visitor along much faster. You’ll need an online media kit just to keep up with your competitors as well as they will most likely have this feature on their sites too. Continue reading